Posts Tagged ‘Visual Identity’

Logo launched for Scarborough Civic Action Network

As described in a previous post about the progress, a new logo was designed for the Scarborough Civic Action Network as a deliverable for the Designing for Good thesis, as an example of what would be produced from the centre. For background information on the logo design process, click here.

Despite the effectiveness of the Scarborough Civic Action Network (SCAN) in extending its reach throughout Scarborough and facilitating civic engagement over the past ten years, the organization did not have a logo to identify their work.

SCAN wanted a logo that represented connecting people and ideas across Scarborough, and the positive growth and change that develops from these connections. They also wanted the logo to reflect that the civic engagement work undertaken in Scarborough has ripple effects throughout our communities, Scarborough and the City of Toronto.

Jessica Roher, Coordinator at SCAN during the process, explained that “the logo developed by Daniel Francavilla reflects the positive impact we can have when we make a concerted effort to contribute to improving our communities.”


“While we wanted SCAN’s logo to be professional and clean, we also wanted to ensure that it reflects that we work with communities at the grassroots level to make civic engagement fun and accessible. Capitalizing the word ‘Scarborough’ while writing ‘civic action network’ in lower case, allowed us to balance the formal and informal engagement that we do.”

In addition, the organization required flexibility because the Scarborough Civic Action Network is known by most in the community as SCAN but has previously been referred to as ‘ScarboroughCAN’.

A logo was developed along with three alternative variations to be used in certain situations. The main logo, displayed above as the finalized design, will be applied to SCAN’s documents and marketing materials, beginning with the website (currently being developed). Along with the logo, a typographic style and colour scheme were provided to the organization for implementation.

“We wanted to make sure that our logo could be adjusted so that variations could be used for different events. Daniel developed a logo that allows for this flexibility but is consistent,” Roher explained, ”We are really excited about our new logo because we know it will help us extend our reach further and be more visible in the community”.

Colin Hughes, Chair of SCAN, stated:

“We are very pleased and excited about the new logo designed by Daniel Francavilla for the Scarborough Civic Action Network and extend to him our gratitude and congratulations! The new logo gives SCAN an unique and fitting visual presence and is especially needed to make fuller use of social media to outreach and connect with the community on civic issues and civic involvement.”

It was a very positive experience working with the SCAN team and developing a logo for an organization that is making real change within Toronto.

Organizations interested in design services can contact daniel@danieldesign.ca.

15

04 2012

Logo Design Process for a Local Civic Action Network

As an application of the Designing for Good project (an example of what the centre would develop), a logo was created for Scarborough Civic Action Network.

The Scarborough Civic Action Network (part of Agincourt Community Services Association), which has been operating actively for over a decade, was looking to develop a logo and defined visual identity for the first time.

The organization is a network of agencies, community groups, and individuals working to improve the quality of life of Scarborough’s diverse and growing population through civic action. They raise awareness and speak out on issues that matter to Scarborough residents as citizens of Toronto, Ontario and Canada.

SCAN was looking for a logo that reflects what they do and that appears interesting. Their coordinator (staff member) lead the process, and their Steering Committee provided feedback and direction along the way.

To begin work on this in a shorter timeframe, an Online Survey for the Steering Committee was conducted, to provide their answers and direction efficiently. Part of the research also came from both new and existing Key Informant Interviews.

In terms of visual style, the SCAN team requested something graphic and not solely typographical. Having a symbol was preferred over a wordmark-only solution.

There was debate and uncertainty in regards to the text or name used in the logo. One example for naming was the logo for the Greater Toronto CivicAction Alliance, which is a very large “CivicAction” with their full name as a sub-caption below it. However, others within the organization preferred the name “Scarborough” as the larger focus instead of “Civic Action”. Currently the organization can be referred to as both: “SCAN” or “Scarborough CAN”, which each work verbally and visually, however the meanings of them as words differ. When thinking about domain names for their upcoming website, the suggestion of ScarboroughCan.ca was decided upon as part of the survey. Another suggestion was to create a tagline or phrase to use as domain (for example: “ScarboroughTogether.com” or “ConnectingScarborough.ca”).

For colour, there had not been anything specifically defined or existing. One key note is that they would like to avoid using any of the political party colours (red, royal blue, green, orange). One suggestion was teal, or earth tones, from the SCAN team.

When it came to content and inspiration, a key note is that this organization focuses on larger issues, not solely civic engagement. Some of the key words and terms to consider include: Questions, Education, Network, Thought, Conversation, Ripple Effect, Communities Rising, Change, Bringing People Together. Several other non-profit organizations, governments and civic action-related organizations logos were reviewed and evaluated.

The Scarborough Civic action Network logo is a result of months of research and refinement of five concepts. The final version will be posted online shortly.

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04 2012