Interview with Carol-Anne Ryce-Paul: Multidisciplinary Creative Designer

This week’s Designing for Good Interview is with Carol-Anne Ryce-Paul, a Graphic Designer at Sesame Workshop, the nonprofit educational organization behind Sesame Street. She has studied at both Parsons School of Design in New York and the School of Visual Arts.  

DF: As someone who has worked in the non-profit industry, how has design impacted the causes and organizations you are involved with?

CR: Design is crucial to our call to action and to the presentation of our work. Our sponsorship, corporate collaborations and our internal understanding of our global work is enhanced by a good, clean and clear design approach. Our message must be enhanced by, not made fuzzy by the use of design.

DF: What are your thoughts on how your organization would function with poor, default, unthoughtful design and branding?

CR:  Until recently (the past 10 years) the use of poor design choices and even the confusion about the name of the organization in relation to its most well known product, created brand confusion which lead to poor results in sponsorship/fundraising and collaborative efforts.

DF: Do you feel that non-profits, social enterprises and grassroots initiatives can survive and compete for attention with the visual branding of large companies?

CR: Of course! Design should not be the way you do your work, but like everything else in business, an adjunct to the way your business and brand succeeds and is represented/accepted in the world. It is the choice of design, the strategy, and the consistent use of a design choice that best works for the organization that is key.

DF: In your opinion, should all designers have some sustainability or social conscious in their practice and philosophy?

CR: Well, personally, I believe all humans should have a sustainable and social practice in their daily lives. Once that is established, the way design is practiced and implemented will be more than a philosophy.

DF: Do you think that a physical storefront (or space or studio) dedicated to offering design services for “good” would be a useful idea?

In this day and age physical storefronts are needed only for actual product transfers. Virtual services don’t need storefronts as they may not even reach those most in need; and good design services may profit most from a direct and smart marketing strategy.

About The Author

Daniel Francavilla

Daniel is a graduate of OCAD University's Graphic Design program. He is the founder of Now Creative Group, and is inspired to make positive change through design and youth organizations like ACCESS and Speak Up for Change. Follow him on Twitter @Francavilla and @NowCreates.

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02 2012

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